Avatars to embody the values of agap2, a campaign highlighted by Les Echos
agap2 rewarded for its innovative avatar campaign embodying its values
Read this article and find out more about our innovative approach from Rémi Minvielle, Human Resources Director at agap2.
”agap2, the digital engineering and services consultancy group with agencies in ten European countries, invited its 3,000 employees in France to make the company’s values their own by embodying them in the form of avatars created using generative artificial intelligence.
A boom in speculative applications. A commitment campaign carried out internally at agap2, then relayed on social networks resulted in a boom in speculative applications. The starting point? The observation that two thirds of the 5,000 employees of this European consulting group in engineering and digital services were struggling to adopt the company’s values, despite the fact that they had been involved in the process of defining them.
“The seven values that were chosen did not come from management, but from working groups in which employees themselves defined what makes them feel ‘Agapian’,” points out Rémi Minvielle, Director of Human Resources in France. From freedom and audacity to consideration and exchange, these values form the acronym “LA FORCE”. A perfect theme for ‘gamification’...”
